A useful video brief does not need to be complicated. It needs to give the production conversation a clear starting point: what the video should achieve, who it is for and what practical requirements matter.
Start with the reason for making the video. Are you introducing an idea, explaining a service, sharing an announcement or supporting a campaign? A clear objective helps guide later creative decisions.
Identify the people you want to reach. Consider what they already know, what they need to understand and what may influence how they respond to the message.
Write the most important idea the audience should take away. Supporting points can be added later, but the central message should remain easy to recognise.
A video for a website, social channel, presentation or event may need different lengths, formats or versions. Sharing the intended channels early helps shape production planning.
Collect relevant brand guidelines, approved messaging, logos, reference material and existing content. These help establish context without forcing the creative direction to copy previous work.
Include important deadlines, review requirements, filming considerations, required deliverables and any known constraints. Commercial scope can then be discussed against a clearer brief.
A brief is a starting point, not a finished production plan. Use it to align on the objective and identify the questions that need to be resolved before production begins.
Lambai Communication can start with your objective, audience and message to help shape the next conversation.